The US is currently one of the largest markets for beauty and personal care products. In addition, this industry is now growing at a steadier and faster pace in the US when compared to other countries in the world. The lucrative opportunities in the US beauty and personal care sector is prompting several foreign players, […]
Importance of a Business Strategy In today’s digital era, leading business organizations are concentrating on improving the business value for their investors with effective business strategies. While numerous leading players shift to organizational transformations to do so, a few are investing in generating a business strategy model that correlates with their business goals. An effective […]
Market Segmentation Strategy: What is it all about? Conducting an in-depth review of your target market and the audience is the first step to successfully launch your products/services. A market segmentation strategy is what empowers businesses to divide the target market into subgroups. A market segmentation strategy helps you to align your business goals and […]
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of its latest market segmentation solution for a luxury retail client. The global luxury retail industry typically includes cosmetics, watches, fragrances, fashion, drinks, luggage, handbags, and jewelry. The global luxury retail segment is increasingly benefiting from the economic growth in the LAMEA […]
The United States has been the largest regional market for luxury goods and is estimated to continue its dominance in the coming years. Globally, the global luxury retail industry typically includes fashion, drinks, cosmetics, watches, fragrances, jewelry, luggage, and handbags. The global luxury retail industry has significantly benefited from the economic growth in the LAMEA […]
Luxury brands are no more a thing limited to the elites. With the growing fondness of people towards premium lifestyle trends, owning products of luxury brands have become an essential part of everybody’s checklist. The luxury brands are slowly taking advantage of this changing lifestyle and are formulating innovations into their offerings to lure more […]
Business Challenge A leading European car manufacturer wanted to understand the route to entry for its products in India. Situation The client wanted to understand the landscape of the Indian luxury car market to devise an entry plan and identify partners who can ensure a smooth entry and help them establish a market presence. […]
In today’s hyper-competitive business environment, market segmentation has become an indispensable tool for organizations aiming to sharpen their marketing focus and maximize customer engagement. This is particularly true in the transportation and logistics industry, where a “one-size-fits-all” approach rarely meets the diverse needs of different customer segments. For a leading client in this sector, the […]
We don’t ‘eat to live’ anymore, food has become more of an experience that people like to cherish and share a part of that experience with their peers through social media. Today, people take their food very seriously – from the cooking to plating, nothing goes unnoticed in the radar of a customer’s eye. This has broken out ‘the […]
In the rapidly evolving automotive industry, understanding customer preferences and effectively segmenting the market is crucial for staying competitive. A global automotive manufacturer faced significant challenges in targeting diverse customer segments in the automotive industry, especially with the rise of electric vehicles (EVs) and advanced technologies like autonomous driving. The client needed a more sophisticated […]