Business Challenge: A leading player in the money transfer market, wanted to conduct a global agent satisfaction survey in a set of European Countries.
Situation:
The client was facing issues with the satisfaction levels of agents as the performance of agents would directly impact the level of business. They wanted to understand the reasons behind dipping satisfaction levels and take corrective measures.
Approach:
We conducted the agent satisfaction survey using a blended approach consisting of online, F2F, and telephone surveys with decision-makers belonging to target agents followed by in-depth data analysis.
Impact:
The client was able to improve its agent management program by gaining an understanding of what the agents actually value. They were able to ensure a better satisfaction level and hence improve on sales and customer satisfaction. Contact us for detailed insights.
