Business Challenge
A leading medical devices manufacturer wanted market advice regarding the potential for its image processing solutions in Australia.
Situation
As part of its expansion strategy in Australia, the client wanted to understand the potential of its products and develop an in-depth understanding of the competitive landscape in the market.
Approach
We conducted in-depth interviews and discussions with industry participants, and executed competitive scenario analyses to develop an understanding of market opportunities for the client.
Impact
The client gained an understanding of the lucrativeness of the business and also of the future market potential for its product offerings. We also advised the client on market positioning and go-to-market strategies.
