Business Challenge
A leading apparel industry manufacturer with business units spread across the globe wanted to profile and analyze the competitors, their strengths, and weaknesses within the apparel space. The apparel industry client also wanted to seek ways to improve their cost structure, brand, and quality of their product offerings. With the help of Infiniti’s competitive intelligence, the apparel industry client also wanted to increase their focus on the key risks and opportunities to capture a significant chunk of the market share. Furthermore, their primary concern was to make better decisions to enhance product offerings.
Solutions Offered and Value Delivered
Infiniti’s competitive intelligence experts carried out extensive interviews and discussions with prominent stakeholders within the apparel industry to help the apparel industry client gain advantage and deliver customized offerings to their customers. The experts also compiled information across a wide array of secondary sources including company presentations, paid industry databases, and industry forums.
With the help of the competitive intelligence solutions offered by Infiniti, the apparel industry client gained real-time information into the producers, their financial strategies, technologies implemented, and the suppliers of the raw materials. This helped them develop a better strategy for positioning and customizing their product offerings in the future. The solution also helped the apparel industry client identify the current technologies across the apparel manufacturing space and offered insights into the technologies implemented by the competitors. Furthermore, this engagement assisted the apparel industry client in gaining actionable insights into the promotional, distribution, and product service strategies.
Future of the Apparel Industry
Currently, the Internet is influencing the choice of consumers when it comes to clothing and apparels and this, in turn, is having an impact on the manufacturers’ and retailers’ style of marketing their products. Additionally, e-commerce and e-marketplace have revolutionized the fashion and apparel industry as they offer higher convenience. Digital technologies are also expected to enable small, new, or ethical fashion labels to gain access to markets across the globe. In the near future, the Internet is expected to influence the fashion and apparel market in ways that never happened before.
Typically, the apparel manufacturing industry includes a diverse range of establishments manufacturing full lines of custom apparel and ready-to-wear apparels; apparel contractors, performing cutting and sewing operations on materials owned by others; jobbers performing entrepreneurial functions involved in apparel manufacture; and tailors, manufacturing custom garments for individual apparel industry clients. Apparel industry manufacturing is one of the most in-demand businesses owing to the emergence of new trends and production of fashionable clothes. The apparel industry plays a critical role in developing a nation’s economy in terms of revenue generation and creation of employment. The rise in disposable income, the substantial shift toward branded apparels, changes in consumer behavior, and favorable demographic factors have fueled the growth of the global apparel industry.
However, the global apparel industry is prone to a few challenges, which include:
- Increasing competition: Staying ahead of the competitors becomes challenging as the threat of new entrants across the apparel manufacturing space is relatively high. Therefore, to remain ahead of the competition, leading establishments are facing relentless pressures to become agile across their business units.
- Sustainability: Today, consumers are choosing to invest in brands that are actively seeking sustainable alternatives to conventional apparel manufacturing owing to the ever-increasing environmental awareness and the detrimental effects the fashion industry has on the environment.
Why Leverage Infiniti’s Solutions?
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
