With the relentless growth in construction activities, the end-user segments are concerned about the quality of the products used in architectural and concrete coatings. The customers of today are extremely demanding are looking for promising solutions that deliver performance without compromising on the durability. Also, to deliver promising qualities in the products offered and penetrate across niche market segments, manufacturers in the architectural coatings space have started leveraging the use of market assessment studies. Market assessment studies help organizations gauge potential markets and enhance their offerings across the niche regions. With the help of robust market assessment studies, organizations can bridge the barriers for entry and assess competition risks and opportunities in regions such as the Middle East and Africa.
While venturing into a new market to launch new products and services, a robust market assessment study should be carried out to allocate resources effectively to promise better returns on investments. With years of expertise in carrying out robust market assessment studies, Infiniti’s market assessment experts help the client analyze the strength, weaknesses, opportunities, and threats to effectively carry out an effective go-to-market approach.
The Business Challenge
Though the recent years have witnessed a moderate growth in the production of architectural coatings, a leading manufacturer in the architectural coatings landscape was facing a predicament identifying the potential market opportunities across niche market segments. The client wanted to leverage the use of innovative technologies and devise an effective marketing strategy for their products to target potential markets across the Middle East and Africa.
Our Approach
Entering potential niche market segments and expanding their existing product portfolio requires the help of a highly motivated and deeply knowledgeable market assessment team. To identify the potential opportunities in the architectural coatings market, the client approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in the architectural coatings space. To gauge information on new product developments and acquisitions, the market assessment experts created a dashboard consisting of information from various proprietary sources such as related industries and suppliers in the architectural coating space.
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Benefits of the Market Assessment Study
- Gained a detailed and objective evaluation of the market landscape and the product offerings
- Gained a comprehensive analysis of market trends, entry barriers, and opportunities in the market
- Effectively allocate the use of resources and maximize the return on investment
- Devise an effective go-to-market approach to target the right customer segment
- Understand the needs, expectations, and standards of the customers
Benefits of Our Integrated Approach
After gauging through the desired set of data collated from various sources, the market assessment engagement helped the client understand the market drivers, restraints, and future opportunities affecting the market dynamics in the architectural coatings space. Additionally, the architectural coatings client was also able to identify the key sustainability strategies adopted by the leading market players.
