Business Challenge
A leading natural gas & LPG firm wanted market advisory specific to the market potential in refineries segment in South Brazilian market.
Situation
As part of its Latin America expansion strategy, the client wanted to enter the oil refinery market in Brazil. They wanted to develop in-depth understanding of demand, supply and production, consumption outlook, competition and potential for new entrant.
Approach
We conducted in-depth assessment interviews and discussions with industry participants, and competitive scenario analysis to develop an understanding of market opportunities for the clients.
Impact
The client was able to understand business attractiveness and future market potential to make a go/no-go decision. We also advised the client on market positioning and go-to-market strategies.
The client was able to understand business attractiveness and future market potential to make a go/no-go decision. We also advised the client on market positioning and go-to-market strategies.
