Business Challenge: A leading chemical company wanted to assess the potential for its amino acids product category in China.
Situation
The chemical company wanted to utilize emerging market opportunities from China for its amino acids product category and was looking for advisory services for complete market assessment and recommendations on marketing strategies.
Approach
We conducted detailed market assessment including situation analysis, market size, market structure, and identified potential growth segments. We also conducted analysis of potential end-user segments and their emerging requirement.
Impact
The chemical company was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. It was also able to shortlist best business partners and understand best practices in partnership structuring.
