Newer strides being made in the automobile industry are posing a threat to the auto accessories manufacturers who are now exploring innovative strategies to step up their game.
In today’s world, a car is no more just a medium of transportation but also bears semblance to the consumer’s aesthetic choice in terms of styling, comfort, safety, and penchant towards embracing emerging technologies. It has been a rocky road for the auto accessories manufacturers since they are struggling to cope with the change in trends. The need of the hour is for them is to get a clear picture of the dynamic automobile industry and create a predictive business strategy. It will assist the auto accessories manufacturers 
in adapting to the advancements made every day and supply the spare parts at the right time and right place while maintaining stability in the market.
The Business Issue
- The client: Auto accessories manufacturer
The client is a leading global auto accessories manufacturer and is considered as one of the foremost players in the automobile industry. Infiniti was approached by the client to assist them in attaining an in-depth intelligence of the global automobile industry. This market intelligence study would help the auto accessories manufacturer in identifying potential regions for investments. In addition to this, Infiniti’s market intelligence assessment would offer the client valuable insights into thriving segments of the automobile industry, growth scope for the auto accessories manufacturer in the current economy, and route-to-market strategies to do business while maintaining revenue generation.
How Can Market Intelligence Help Companies Offering Auto Accessories
In today’s dynamic market, a market intelligence study will offer a thorough understanding of the trends and challenges prevailing in the market. Such insights would assist auto accessories manufacturers to re-strategize their business plans. A comprehensive view of the automobile industry ecosystem will help the automobile industry client to analyze and identify
potential risks affecting business operations. In addition to this, Infiniti’s market intelligence study will help identify the core areas of investment amidst a busy automobile industry map.
Summary of Our Auto Accessories Market Intelligence
Client Journey
Infiniti adopted a holistic approach to identifying the criteria required for the auto accessories manufacturers to improve their brand positioning in the rapidly changing automobile industry. It included mapping the changing trends of customer’s expectations, which is one of the major factors influencing the automobile industry. The market intelligence study included in-depth primary and secondary research coupled with qualitative and quantitative data collection procedures. The market intelligence experts also took inputs from various stakeholders and stakeholders in the automobile industry.
Solution Benefits and the Business Impact
The market intelligence study by Infiniti helped the auto accessories manufacturer to develop an intelligent and predictive business strategy that aligns with the dynamic automobile industry. It aided the client in boosting their up-selling opportunities by identifying target customer groups. In addition, the data obtained from this market intelligence engagement allowed the auto accessories manufacturer to gain a holistic view of the competitive landscape, which helped the auto accessories manufacturer to gain an upper hand in the ever-changing automobile industry.
The Future
In the wake of wrenching changes in global economies and technological advancements, auto accessories manufacturers are taking innovative initiatives and focusing on R&D. It is heralding a profitable growth in this segment of the automobile industry. Moreover, the consumer’s growing penchant for luxurious driving experience is expected to bolster demand for auto accessories manufacturers.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto accessories market
