The ever-changing automotive landscape and growing opportunities in advanced braking systems are expected to change the way anti lock braking system manufacturers function.
The auto industry is one of the forerunners in technological advancements globally and acts as a strong pillar for the macroeconomic growth of a nation. Once considered to be an expensive and advanced technology meant for high-end luxury vehicles, anti lock braking system, or ABS, now plays a key role in ensuring road safety. An anti lock braking system consists of embedded sensors along with an electronic monitoring system that constantly monitors the speed of wheels to detect when it is about to lock up. The efficacy of such systems in preventing locking of wheels and providing better control to the user has been proven beyond doubt.
A few years ago, the level of electronic integration in automobiles was minimal; however, today, it is a totally different scenario. The number of electronic components in our vehicles has soared in recent years driven by the changes in the global automotive landscape. Changes in safety and energy efficiency requirements are compelling automotive industry players to employ a vast spectrum of electronic modules in the vehicles during the manufacturing process. In fact, integration of electronics is considered to be a key differentiator in the eyes of major players in the automotive industry. Also, as advanced driver assistance systems become more prevalent across all automotive industry price points, manufacturers of anti lock braking systems are poised to witness several technical and regulatory challenges.
The Business Challenge
- The client: An anti lock braking system manufacturer
With an objective to develop a predictive business model, the client – a leading anti lock braking system manufacturing company – approached Infiniti to engage in a market intelligence study that would help them analyze the global automotive industry landscape. The primary objective of this market intelligence study was to maximize bottom-line result and devise strategies to remain competitive in an ever-changing automotive market.
How Can Market Intelligence Help Companies in the Automotive Market?
Market intelligence assessments help companies to gain a thorough understanding of the complementary as well as new high potential markets. It also helps in identifying the emerging trends and opportunities in the marketplace while highlighting the threats that they pose to your business if any.
Market intelligence solutions offer a holistic view of the competitive landscape to help organizations make strategic business decisions around brand positioning, market entry and expansion, product development, technology implementation, partner identification, and many such factors.
Summary of our market intelligence engagement
Client Journey
To help the client gauge numerous factors influencing their decision-making process in the automotive industry and to identify the emerging trends, the market intelligence experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The market intelligence experts also reached out to various stakeholders in the automotive market.
Solution Benefits and the Business Impact
With the aid of Infiniti’s market intelligence engagement, the anti lock braking system manufacturer gained insights into the competitive landscape. The market intelligence study also offered insights into the critical driving and restraining forces in the auto industry, which helped them develop a predictive business model that greatly influenced their decision-making process.
The Future
The global automotive industry is on the brink of an extremely profitable change brought about by technological advances – IoT and cloud platforms, artificial intelligence, blockchain technology, and self-driving technology. With these automotive industry trends to watch out for, auto manufacturers will be poised to make changes that will have a significant impact on their overall business value.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto industry.
