Business Challenge
A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.
Situation
The client wanted to evaluate the operations and processes of its major emerging competitors, to understand how its division would benchmark against them, and to evaluate if any structural changes were required to address markets such as China and India.
Approach
We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the bidding and sales processes for the companies with high success in China and India.
Impact
The steam turbine manufacturer was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
The steam turbine manufacturer was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
