Overview of Online Grocery Industry in the US
While revenue for marketers in the Online Grocery Sales industry fell during the recession, the industry’s overall performance was not seriously marred over the period. Americans’ affinity for the internet has accelerated online grocery shopping. Broadband connections have developed, and the number of mobile internet connections skyrocketed, strengthening the demand for online retail services. While the percentage of consumers shopping from the online grocery store has just starting to grow, the online shopping trends seem to be indicative of a new wave of buying behavior that is sure to shake up the grocery retail industry and online grocery shopping as a whole. Looking ahead, the next five years promise strong growth for the online grocery industry.
What is a Competitor Analysis?
A competitor analysis deals with an in-depth review of a wide range of market data and its interpretation that exhibits your competitors’ strategies and tactics, as well as their positives and negatives in comparison to your own product/service offerings.
A competitor analysis framework assists organizations to outsmart the global competition by capturing and keep tracking of the current state of the market. A detailed competitor analysis framework offers a starting point for the development of competitive marketing strategies in order to stay ahead of the game.
About the Client
The client is one of the leading online grocery stores established in the US.
Interested to know more about the current shopping trends? Continue reading to know how the competitor analysis framework helped the online grocery store or Request a FREE proposal.
Predicaments Faced
The client, a leading online grocery store with business operations spread across the globe, wanted to gain an in-depth understanding of the competitors, their services, and efficiently analyze their current and future market share within the industry space. The client approached Infiniti Research to adopt a suitable competitor analysis model to drive growth across economies.
Solutions Delivered
The experts at Infiniti Research conducted in-depth competitor research. With the help of this data, our experts further evaluated the growth potential of new markets and gauged the competitive landscape within the market. This helped reveal the competitive advantage and disadvantages of the online grocery store in relation to its competitors. As a result of our solutions, the company was able to gain comprehensive acumens in their strengths and weaknesses, relative to the competitiveness in the market.
Why Infiniti Research?
Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to produce actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research assures intelligent business approaches.
To know more about the current online grocery shopping trends or the importance of devising a competitor analysis framework – Contact our market experts.
