The modern-day consumers are more demanding than ever before and are looking for products that are unique, new, and personalized. With the rising challenges in terms of multi-channel operations, pricing pressures, and high-demand volatility in the consumer products space, leading organizations are looking for solutions that help them improve supply chain efficiency and streamline store operations. To effectively benchmark their sales performance and enhance product offerings, leading organizations are relying on robust market intelligence solutions. In the consumer products space, market intelligence solutions help the client effectively promote their products to the right target audience.
With the relentless competition in the consumer products space, the client approached Infiniti’s market intelligence experts to understand how to penetrate niche and potential market segments. With years of expertise in offering a plethora of services, Infiniti’s market intelligence analysts helped the client understand the current and the potential customers and gain a holistic view of the consumer products space in terms of the manufacturers and the distributors.
The Business Challenge
A renowned consumer products provider with a considerable number of stores spread across the globe was facing a predicament understanding their market potential. The client wanted to reach out to specific target audiences and eventually devise effective marketing strategies to drive growth across key categories. The client further wanted to understand the market landscape in terms of the customers, the challenges, the competition, and the growth potential of products and services. Furthermore, devising robust market intelligence helps the client understand the competitors, their products, and devise a robust go-to-market strategy.
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Our Approach
To understand the key market segments and drive potential growth opportunities, the client approached Infiniti’s team of market intelligence analysts. Infiniti’s market intelligence analysts carried out extensive research comprising of interviews and discussions with leading stakeholders in the retail landscape. Furthermore, the client further compiled information from various proprietary sources such as paid industry databases, company presentations, industrial forums, and newsletters.
Market Intelligence Solution Benefits
- Developed customer segmentation based on customer value and understood the marketing activity
- Identified the potential market opportunities and effectively forecasted the market growth
- Identified the fundamental drivers and trends affecting the market growth
- Understood the market landscape in terms of the competitors, their offerings, and the customers
- Derived actionable insights into the prevailing technologies in the market
- Gained a detailed view of the product pricing of the competitors and gauged into the prices based on the competition
Benefits of Our Integrated Approach
With the help of the market intelligence solution, the client was able to devise an effective go-to-market strategy. Furthermore, the consumer goods client was able to effectively allocate resources to pursue better growth opportunities; thereby, reducing risks. Moreover, the consumer products company was able to improve marketing, sales promotion, pricing, competitive activity, and services offered.
