For years, the thirst for craft beer across the globe has appeared unquenchable. Now that the consumption has hindered, craft beer manufacturers must come up with new growth strategies.
Craft beer manufacturers are facing extreme challenges today. All at once, there is falling consumer demand, heightened requirements by consumers and retailers, increasingly competitive products, and tougher market access. This convergence of challenging advances is not just creating momentary roadblocks for large craft beer manufacturers – but also marks the beginning of a problematic era for the entire alcoholic beverages industry. As a result, craft beer companies must recognize that their operational processes and infrastructures may no longer correspond to the current market settings.
In addition, the M&A 
activities and global expansions of past years have often resulted in structures that resemble loose associations of local businesses rather than genuine craft beer companies.
Business Issues
- The client: Craft beer manufacturer
The client is an American brewing company headquartered in Missouri, United States. The company employs over 30,000 people and operates 12 breweries in the United States. The client was facing predicaments in understanding their brand value and enhancing their current brand positioning in the alcoholic beverages market. Additionally, the client wanted to be stable in terms of engineering new products according to the end-user requirements. The client also wanted to understand the prevailing technologies and leverage the use of innovative technologies and operational processes to stay on par with the alcoholic beverages market standards.
How Can Market Analysis Help Craft Beer Manufacturers?
A robust market analysis engagement helps companies in the alcoholic beverage space to effectively identify the approaches that are instrumental in product marketing and modify the existing products to gain a competitive advantage. An efficient market analysis study also helps businesses manage the rising costs and comprehend the after-market scenario for their products. Furthermore, Infiniti’s market analysis engagement helps craft beer manufacturers to gain actionable 
insights on the current market landscape in terms of the competitors, their brand values, and product positioning strategies.
Summary of our craft beer market analysis solution
Client Journey
With years of expertise in offering a plethora of market analysis solutions, Infiniti’s experts carried out an extensive research comprising of interviews and discussions with leading stakeholders in the alcoholic beverages market. This helped the client address issues pertaining to costs and enhance their return on investment. To further help the client identify the set of opportunities and threats for businesses, the expert compiled information from various proprietary sources such as paid industry databases and company presentations.
The Solution Benefits and the Business Impact
With the help of Infiniti’s market analysis solution, the craft beer manufacturer identified the potential opportunities in the market space and minimized risks. The client also gained actionable insights into the customer wants and needs, thereby, helping them forecast the sales volume and life-span of their product offerings. Furthermore, the client carried out an effective SWOT analysis 
and identified the competitor products and their brand positioning strategies.
The Future
Thousands of breweries have opened in the last decade, most creating their own unique brews as an attempt to stand out from the competition in the alcoholic beverages space. Additionally, craft beer enthusiasts are now accustomed to having a diverse range of beers to sample at any given place. Their drive to taste beers they have never before tried will continue to push brewers to customize and experiment with their techniques and recipes in the coming years.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the alcoholic beverages industry
