Business Challenge: A leading brand in nutritional supplements wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target young mothers effectively.
Situation
The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information.
Approach
We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We statistical tools to generate specific KPIs. Validation by market experts.
Impact
Client was able to identify themes, perception and considerations for their nutritional supplements brands and understand how those were getting affected by competition & influencers and were able to identify gaps in terms of current social media strategies
Client was able to identify themes, perception and considerations for their nutritional supplements brands and understand how those were getting affected by competition & influencers and were able to identify gaps in terms of current social media strategies
