Business Challenge: A leading powder coating manufacturer wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
Situation
The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.
Approach
We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were able to provide information specific to the client’s research needs. We gathered information through in-depth interviews.
Impact
The client was able to improve its customer retention and acquisition strategies by understanding key factors considered in the selection of the brand, primary reasons for switching to a competitive brand and current satisfaction levels.
