Business Challenge: A leading global mining equipment manufacturer wanted to obtain insights specific to the customer satisfaction levels.
Situation
The mining equipment manufacturer wanted to fine tune its customer service through studying customer satisfaction and perception for their products and services. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
Approach
We conducted In-depth telephone interviews with target respondents, followed by in-depth analysis to obtain insights and develop recommendations on how to realign its customer strategies.
Impact
Based on our insights, the mining equipment manufacturer gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support and devised strategies to ensure improved satisfaction levels.
Based on our insights, the mining equipment manufacturer gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support and devised strategies to ensure improved satisfaction levels.
