Infrastructural and regulatory issues are posing as some of the biggest challenges in the growth of the fintech companies.
In the wake of global digitization, banking sectors are resorting to their in-house technological innovation to cater to customer’s quest for digital transactions. This has led to dwindling dependence on the fintech companies; thereby, curtailing their marketing scopes. On the other hand, the fintech companies are forced to allocate more investments and resources to augment their product portfolio. However, the actual product performance in the market fails to compensate for this product innovation investment subsequently resulting in severe market share loss for these companies. Moreover, fintech companies are relatively new in the market and do not have in-depth information on the regulators and governing bodies they should pledge their adherence to. 
This lack of information leads to the delay in obtaining a license and increases the possibility of these companies being slapped with hefty fines.
Business Issues
- The client: One of the leading player in the fintech companies market
The client- one of the reputed fintech companies approached Infiniti to conduct a market share analysis to gain meaningful insights into their current market position in the global fintech industry space. Additionally, they wanted to gain insights into their growth rate, profitability, cost structure, and distribution channels across the industry. The market share analysis engagement was also expected to help target customer base and consequently lead to optimal investment return and a maximized EBITDA margin.
How Can Market Share Analysis Help Fintech Companies?
Infiniti’s market share analysis solution helps fintech companies to stay abreast of the critical market scenario and keeps them informed about their current market position. These factors are imperative for an undisruptive growth of the fintech companies. The market share analysis also helps companies explore the brand reputation and accordingly make adjustments to the brand needs. In addition to this, a robust market share analysis solution highlights the performance benchmarks to evaluate the brand goal progress in the future.
Summary of Our Fintech Company Market Share Analysis
Client Journey
Infiniti Research undertook comprehensive primary and secondary research methods while conducting the market share analysis. The research involved interviews and discussions with stakeholders in the fintech industry space. Infiniti’s market share analysis experts also analyzed the inputs gathered from a vast array of resources such as company presentations, industry forums, and paid industry databases. This offered the client a comprehensive overview of the latest fintech industry trends.
Solution Benefits and Business Impact
This market share analysis engagement from Infiniti helped the client gain real-time insights into their market position that also highlighted the advantages and disadvantages that they possess when compared to their peers in the fintech industry space. The solution also helped the client understand customer interests and accordingly target their consumer 
base. The client was also able to design a progressive and predictive market strategy which helped them gain an edge in the competitive fintech companies market.
Fintech Companies Future
The emergence and thriving of the fintech companies is an inevitable phenomenon in the age of digitalization. A phenomenon which is gradually becoming the podium of all financial transactions. As convenience and accuracy are some of the benefits offered by fintech companies, customers are now more inclined toward fintech based transactions. Additionally, major financial institutions are forming partnerships with the fintech companies to augment their operational efficiency and respond to customer demands. Furthermore, it can be safely said that the fintech companies will grow in tandem with the advancement of technologies.
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