Business Challenge
A leading healthcare firm was interested in the assessment of the prevalence of urological diseases in several countries so that it could create targeted marketing strategies for its products.
Situation
The client wanted to understand the prevalence and spread of urinary incontinence, urological disease, femoral hernia, incisional ventral hernia, inguinal hernia, and umbilical ventral hernia and their treatment procedures across 20+ countries/regions to evaluate the demand for its urological products.
Approach
We conducted extensive secondary and primary research covering doctors, caregivers, and clinic managers to assess the prevalence and spread of urological diseases by a number of cases, treatment procedures, and understanding the type of urological equipment used for treatment.
Impact
Based on our insights, the client was able to identify the major potential markets and design a strategy for targeted marketing of its products in these markets to achieve high revenue growth and market share.
