Business Challenge
An ophthalmic surgical instruments manufacturer wanted to increase satisfaction from its products as well as its market among customers who use this technology.
Situation
The client wanted to evaluate its attractiveness as a major eye care surgical equipment provider to existing and potential customers, as well as to understand how to provide better functionality to its consumers.
Approach
We conducted qualitative interviews with surgeons and eye care specialists to understand the primary issues related to the Eye Care Surgical market. Quantitative telephone-based interviews were used to obtain information on emerging trends and potential opportunities in the Global Eye Care market.
Impact
The insights helped the client to understand the adoption patterns of eye care surgical products with surgeons and eye care specialists in different regions. The company was able to develop strategies to warrant additional funding and product development efforts and appropriate the price ranges to overcome potential sales barriers.
