Business Challenge
A leading healthcare IT services provider wanted to identify and leverage the emerging opportunities in the healthcare IT market in the APAC region.
Situation
The client was interested in establishing its presence in the rapidly emerging healthcare IT market in the APAC region and wanted to understand the market size and geography-wise market potential.
Approach
We conducted extensive primary and secondary research in eight countries in the APAC region to assess past and future market growth, evaluate the major market trends, and identify the most attractive market segments.
Impact
The geography-specific insights helped the client evaluate the attractiveness of individual markets and segments and also helped identify the segment with the highest growth potential.
