Business Challenge
A leading Asia-based pharma company wanted to evaluate the potential for its animal nutrition and healthcare products in India.
Situation
The client wanted to obtain a comprehensive assessment of the market dynamics, including demand and supply, future market potential, trends and drivers, value chain strategies, end-user segment attractiveness, and competitive landscape.
Approach
We conducted extensive secondary and in-depth primary research including 30+ interviews to collect market-specific information. The information was then validated and analyzed to generate comprehensive insights.
Impact
Based on the insights, the client gained an understanding of the challenges faced by existing players as well as new entrants in the market, and it used this information to develop the best possible market positioning strategy.
