Business Challenge
A global animal health and therapeutics company was interested in evaluating the market size and understanding the future market potential for canine vaccines in the US.
Situation
The client wanted a growth assessment of the market for up to 10 years. It also wanted an evaluation of the potential opportunities to determine the segment that it should focus on to achieve aggressive growth.
Approach
We conducted 100+ primary interviews and exhaustive secondary research to facilitate a comprehensive sectoral analysis of the market. We also forecast the trends in the market and provided growth and profit projections for a 10-year outlook period.
Impact
The strategic insights helped the client identify the segments with the highest growth potential and also formulate targeted marketing and growth strategies.
