Business Challenge
A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market.
Situation
The client wanted a comprehensive assessment of the dynamics – demand and supply, value chain strategies, end-user segment attractiveness, and competitive landscape in the newborn screening market.
Approach
We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who would be able to provide information specific to the client’s research needs and conducted in-depth interviews with the shortlisted key stakeholders, followed by insights development.
Impact
The client gained an understanding of the challenges faced by existing players vs. new entrants and also of the regulatory environment in the market. Using this information, it was able to develop the best market positioning strategy possible.
