Business Challenge
A leading multinational healthcare company was interested in assessing the opportunities for its soon-to-be-launched drugs for Parkinson’s Disease management.
Situation
The client wanted to identify the market gaps and assess the market potential, regulatory compliance requirements, and competitive landscape to develop appropriate market positioning strategies prior to launching its drugs.
Approach
We conducted two-phased research –an industry scan and comprehensive assessment of the PD medication market, followed by a deep-dive analysis of the top three competitors’ products (both existing and planned).
Impact
The client gained an understanding of the market gaps and regulatory requirements in various geographies. It was also able to assess its competitors’ strategies to develop appropriate launch strategies for its own product.
