Business Challenge
A respiratory therapeutics manufacturer was interested in understanding the potential for its products in the South Asia market in order to gain a strong market position.
Situation
The client wanted to assess the market requirements, identify the gaps between customer requirements and supply, and assess the market potential and competitive landscape to re-formulate its market positioning strategies to become a market leader.
Approach
We identified the major market stakeholders and conducted in-depth interviews and discussions with them, followed by an analysis of critical parameters to evaluate the market dynamics and major opportunities in the market.
Impact
Based on our insights and suggestions, the client was able to identify potential market segments and key success factors for its products and thus make critical changes in its strategies to facilitate robust market positioning.
