Business Challenge
A leading Europe-based animal health products manufacturer wanted to evaluate the market for swine healthcare in Russia.
Situation
The client was looking to expand its product lines in Russia and wanted a complete understanding of the market segments to focus on, including the key challenges/ bottlenecks and upcoming trends in the market.
Approach
We conducted an in-depth study of the market through comprehensive secondary research and 30+ interviews, which helped us understand the market landscape and analyze the market potential and future opportunities for the company’s products in the market.
Impact
Based on our insights, the client was able to identify the segments that would witness significant demand for its products and devise a strategy for successful positioning in the Russian market.
