Business Challenge
A leading motor manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its electric motors in the UK.
Situation
The client was interested in understanding the brand awareness, perception, and effectiveness of its marketing messages among potential customers and measure customer loyalty.
Approach
We conducted focus group discussions with the electric motor buyer segments across various end-user verticals, followed by in-depth analysis and insight generation, to assess the brand awareness and performance.
Impact
Based on the customer insights, the client streamlined its brand promotion strategies by understanding how the messages are interpreted by the prospective customers and identifying the right channels for advertising.
