Business Challenge
A leading gas detection equipment manufacturer wanted to gain an in-depth understanding of the industry landscape and its competitors’ strategies specific to product and technology.
Situation
The client was seeking advisory on defining the market segments based on the product groups and/or applications, along with complete competitive analysis covering portfolio, technology landscape, finances, and level of rivalry in the industry.
Approach
We carried out secondary and primary research in three phases to obtain granular insights beginning with industry scan and analysis, followed by identification of competitors in the market and a deep-dive assessment of each competitor.
Impact
Based on our insights, the client was able to evaluate the industry dynamics and rivalry in the market and create its own product planning and innovation strategies to overcome the competition.
