Business Challenge
An Asian cranes and hoists equipment manufacturer wanted to benchmark the new version of its cranes and hoists products against industry standards.
Situation
The client was in the midst of planning for the next version of its offerings. To sustain its strong market position, the client wanted to benchmark its cranes and hoists products against current industry standards and best-in-class organizations.
Approach
We conducted in-depth competitive intelligence and benchmarking analysis of the competitive landscape through the breakdown of competing cranes and hoist technologies and benchmarking sales performance in terms of revenue, market growth, and future sales.
Impact
The information from the competitive landscape analysis helped the client identify areas of improvement, develop an action plan to improve the perceived performance of the products, and restructure its manufacturing and technology standards based on industry standards.
