Business Challenge
A leading electronic products manufacturer wanted to strengthen its market position by understanding the emerging needs of customers and providing a better range of products in Japan.
Situation
The client wanted to understand the current and emerging requirements of its current and potential customers before creating its annual product and customer strategy.
Approach
We conducted telephone and online surveys with the buyers and influencers in the Electronic Sensors market in Japan to understand how their needs were changing and what they expected from sellers.
Impact
Based on the customer insights, the client created an innovative marketing approach to reach customers and address their requirements and it was able to maintain its strong market position for the next fiscal year.
