Business Challenge
An Asian welding services provider wanted to understand the customer perception and purchase criteria of the Welding Equipment and Machinery Market.
Situation
The client wanted to assess the customer behavior based on key influencing factors including primary considerations, top-of-mind recall of brands, the importance of price, technological advancements, and awareness regarding the product.
Approach
We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were interviewed to obtain information specific to the client’s research needs.
Impact
Based on our insights specific to customer trends, preferences, behavior, and needs, the client was able to generate new ideas for product innovation, marketing, and packaging to achieve customer acquisition.
