Business Challenge
A leading bearings manufacturer in Europe wanted to understand the market potential for its products in five South American countries.
Situation
The client wanted to reformulate its business strategies by understanding the market potential for its products (such as ball bearings, roller bearings, wheel bearings, automotive bearings, and bearing units) in Latin America.
Approach
We conducted an in-depth market assessment covering market size and segmentation, value chains, potential distribution channels, and end-user segments. We also shortlisted potential end-user segments and obtained insights into their emerging requirements.
Impact
The client was able to gain an in-depth understanding of the market dynamics and critical factors such as purchase criteria and buyer preferences and requirements. It was also able to develop an understanding of the supply market to devise effective procurement strategies.
