Business Challenge
A leading building insulation products and services provider wanted to leverage the emerging opportunities in the UK to gain a higher market share and competitive advantage.
Situation
The Building Insulation Products market in the UK was undergoing a phase of substantial growth and the client wanted to leverage the opportunities to obtain a stronger grip on the market with better sales volumes and market share.
Approach
We conducted an in-depth assessment of the market forecast, trends, and drivers for various segments of the Insulation market, followed by an analysis of the leading players in the UK for insulation products and services to understand the competitive landscape.
Impact
The client used our market information to realign its sales force and aggressively target the markets with high demand for insulation products for roof cavity, wall cavity, structural, industrial purposes industries, and increase its revenue share from different segments.
