Business Challenge
A US-based material handling equipment manufacturing major interested in entering the Russian Explosion-proof Forklift market for the Oil and Gas industry wanted strategic consulting to develop market entry and product positioning strategies.
Situation
The client wanted to understand the market demographics and competitive scenario and obtain insights specific to the primary needs of end-users to understand the attractiveness of the business segment before entering the market.
Approach
We conducted an in-depth assessment of the market covering segments, regions, value chains, and potential distribution channels followed by interviews and discussions with industry participants and competitive scenario analysis.
Impact
Based on our insights, the client was able to understand the business attractiveness specific to the future market potential, market opportunities for ‘product of interest.’ We also assisted the client in developing region-specific business strategies for 5+ years.
