Despite the use of polystyrene for advanced packaging and storage systems in food products, most packaged food products are prone to infestation by insects and pests. Consequently, major fast food outlets around the world have leveraged the use of products such as drinking cups, plates, and bowls, which are made up of materials such as foam, rigid polypropylene, and paper. However, owing to its negative effects such as poor recycling capabilities, negative health impact, and adverse effect on the quality, the use of polystyrene has come under legislative regulations. To combat the use of polystyrene, manufacturers in the market have started utilizing polypropylene in food packaging, medical packaging, and many consumer and industrial applications. Characteristics such as transparency, moisture barrier, formidability, and superior heat resistance associated with the product are driving the adoption of polypropylene in the food service market. With years of expertise in carrying out effective market analysis for a plethora of clients, Infiniti’s industry experts offer strategic insights into the market landscape in terms of end users, challenges, and potential prospects for sustainable growth.
The Business Challenge
A leading manufacturer of polyethylene and polypropylene products was facing challenges understanding the potential of its new product in the target region. The client also wanted to understand the use of drinking cups for both hot and cold drinks, evaluate the key end user market drivers, and assess the future prospects for the sustainable growth of PP (polypropylene) in North America.
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Our Research Methodology
To gain strategic insights into the market landscape, Infiniti’s industry experts carried out extensive primary research comprising of telephonic, online, and face-to-face interviews. As a part of secondary research, the experts collated information from proprietary sources such as paid industry databases, media platforms, news aggregators, industry forums, and company presentations.
As a research provider of choice to more than 55 Fortune 500 clients and other leading firms in the world, we at Infiniti have successfully executed a number of customer, market and competitive assessment studies within the chemical, plastic, food and allied industries for our global clients and believe that we are uniquely positioned to understand and address the current research requirement of the client.
Our Market Analysis Solutions Helped the Client
- Develop a robust substitution market strategy by replacing existing products
- Assess the application potential of the high-melt strength polypropylene in the food service market
- Identify factors for sustainable growth and end-user market drivers
- Identify food service companies and potential customers using hot and cold beverage cups
Benefits of Our Integrated Approach
In just seven weeks, the market analysis assessment helped the client understand the comparative prices of the material alternatives and identify the aspects related to sustainability including the environment, energy usage, light weighting, recycling, and carbon foot print. The market analysis study also brought into limelight the end users and their expectation on environmental legislation such as health, recycling, and re-usability of recycled material.
A must-read market analysis case study for strategy experts and decision makers looking to understand the market landscape for PP products.
