Business Challenge: A leading chemical company wanted to understand the potential for its SOP product across six major market segments in the Industrial sector.
Situation
The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its SOP product. They wanted to identify and shortlist the most attractive market segments within the industrial sector.
Approach
We conducted the study in two phases. The initial phase focused on identifying potential end-user segments and ranking the top segments based on attractiveness. Second phase was focused on deriving key value propositions for the clients in the shortlisted segments.
Impact
The chemical company was able to identify and prioritize the key end-user segments based on market potential and profitability. They also devised their go-to-market strategies based on segment specific value proposition.
