The relentless growth of technology in the IT sector is increasing the need for the robust entry of products and services across new and emerging markets. To penetrate such markets, it is ideal to gain a comprehensive understanding of the market space to assess potential opportunities and develop winning strategies. In addition, gaining robust insights into the market landscape helps the brands stay relevant in an increasingly crowded and competitive marketplace. 
To assess the competitive scenario of the brands in the market space and develop an effective market expansion strategy, it is vital to conduct a robust market assessment. Market assessment solutions offer insights into the key market challenges or barriers to market entry or growth of the business across various regions. Moreover, it also helps businesses to build accurate go-to-market strategies and devise an effective business plan.
To help businesses gain more insights on the IT landscape, Infiniti’s market assessment solutions shed light on the potential trends and opportunities in the market. Our market assessment solutions also focus on devising effective marketing strategies to increase their penetration levels and gain a competitive edge over their counterparts.
The Business Challenge
A global conglomerate in IT was facing challenges identifying technology trends that are expected to affect the business in the longer run. The primary objective of the study was to analyze the impact of the current market trend in the industry and create new opportunities. The client further wanted to assess the potential market opportunities and implement a robust strategy to grab such expansion opportunities.
Our Research Methodology
To gain a competitive edge into the IT landscape, Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading market stakeholders. The industry experts also developed client-specific insights using qualitative market research across industries. As a part of the secondary research, the client also collated information from proprietary sources such as magazines, industrial forums, and company representations.
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Our Market Assessment Solution Helped the Client
- Developed a detailed characterization of the current competitive landscape
- The client was able to map high impactful future market trends
- Gained a comprehensive overview of the market, products, and stakeholders
- Identified the potential opportunities in the market and approaches to capture near-term benefits
- Analyzed the client’s positioning strategies and decisions on how to differentiate their products from competitors
Benefits of Our Integrated Approach
In a very short period of time, our comprehensive market assessment was able to assess the existing market pains and unmet needs. The client was able to direct and substitute effective solutions and identify the growing market trends and opportunities sustaining in the market. The engagement also helped the client benchmark their strengths and create new opportunities in the market.
A must-read market assessment case study for strategy experts and decision makers looking to assess the market landscape for the IT industry.
