The clear advantages of digital radio over analog is likely to drive widespread adoption of professional two-way digital radio solutions in the coming years.
Over the years, two-way radio communication has evolved significantly from analog to digital. With an increasing demand for inexpensive and reliable mobile radio communication systems, the two-way professional commercial radio (PCR) market has witnessed extraordinary growth. Although, the PCR offers robust benefits over analog, the market is subjected to several challenges. Radio communication is associated with poor coverage; the frequency of the radio keeps fluctuating which considerably increases the chances of missing out discrete information. Moreover, the PCR proves to be ineffective if the background is noisy and the batteries used in the product have a very short lifespan. With years of experience in market research, our market assessment experts at Infiniti offer strategic insights into the market landscape in terms of market landscape, growth drivers, and potential opportunities in the PCR market.
The Business Challenge
A telecommunication provider based out of the US was facing challenges understanding the overall business size, competitive landscape, and business opportunity for the professional commercial two-way radio (PCR) in Australia and New Zealand. The client also wanted to assess the market landscape and market size of broadband PTT in the target regions.
Our Research Methodology
To obtain relevant market information and develop insights, our industry experts carried out exhaustive primary research comprising in-depth interviews and discussions with leading industry experts, business executives, and market stakeholders in the PCR market. As a part of the secondary research, we collated information from proprietary and open sources database such as annual reports, media platforms, news aggregators, industry forums, and company presentations.
Our Solution Helped the Client:
- Assess the PCR market in each country
- Identify the key leading stakeholders in the market
- Map potential market opportunities and make informed decisions
- Identify the strategy to increase market shares in the target verticals/states
Benefits of Our Integrated Approach
After a comprehensive analysis, our client gained actionable insights into the market size, segmentation, adoption rates and penetration levels of the major states within Australia and New Zealand. Moreover, the client was able to assess and identify five major competitors and their product offerings in the market. Our team of market assessment experts were able to draw an outline into the market scenario and make recommendations to the client.
