For any solution provider, market assessment becomes a foundation to expand into a new market or further refine the relationship with the prevailing customers. A comprehensive understanding of the market landscape empowers decision makers to assess potential opportunities and develop robust strategies. A promising market assessment engagement allows businesses to devise a 360-degree approach, focusing on business characteristics, end-user insights and expectations, development initiation strategy, organic and inorganic growth strategy, regulatory environment assessment, financial modeling, and competition mapping. Also, a full market analysis enables businesses to size up the challenges and opportunities in the market and allocate resources effectively. Moreover, the engagement also helps businesses gain insights on customers awareness, usage and perceptions of the brand and major competitors.
Infiniti’s market assessment engagement helps the client gauge information on the needs, expectations, and standards of the customers. With the help of our market assessment solutions, the client will be able to assess customer satisfaction levels and frequent changes in the product or the market as a whole.
The Business Challenge
A B2B industrial company wanted to create a business unit focused on providing end-to-end solutions. The client wanted a business case to convince their senior management to invest in a new target vertical. With an aim to expand their operations to new and niche segments, the client approached Infiniti to analyze the universities market and the opportunities present in it and devise a go-to-market strategy to establish a robust market entry strategy.
Our Approach
To offer actionable insights, Infiniti’s market assessment experts carried out a comprehensive market research comprising of deep-dive interviews with key decision makers at universities, energy service companies, and key specifiers. Moreover, Infiniti’s experts also carried out extensive research to assess the market size and potential, generate customer insights, and understand customer insights. Also, to determine the market size and growth potential, Infiniti’s market assessment experts collated information from various sources such as federal energy consumption statistics and key research studies.
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Market Assessment Engagement Solution Benefits
- Identify the competitors, their offerings, and the ability to compete
- Identify top-of-mind solution providers and establish credibility
- Determine areas of potential unique differentiation
- Assess the current value proposition and suggested modifications to better align with target needs
- Suggest a communication and messaging plan and a detailed activation plan
Benefits of Out Integrated Approach
In a span of six weeks, the client was able to understand the universities’ approach prioritization for energy-saving initiatives. Also, the client further gained insights on the customer’s needs-based segments and their differentiated needs. Moreover, the engagement also helped the client identify the buying process for universities and the key stakeholders in the market.
