In recent years, the surge in the number of cancer patients has forced many leading pharma companies to introduce therapeutics and supportive care drugs for effective treatment. To curtail the dependence on therapies, companies around the globe are actively pursuing oncology drug development with special emphasis on clinical development. The growing adoption of innovative drugs is attributed to wider utilization of new products, especially immunotherapies over the prevailing treatments in the market. To understand the penetration levels of cancer treatment among the audience, the companies are highly relying on market assessment studies, which offer actionable insights on the overall market size and the market shares of different cancer treatments.
Infiniti’s market assessment solution helps the client evaluate the sales data of top drugs in the market to understand the market’s potential. Infiniti’s market assessment study also helps pharmaceutical companies gain actionable insights into the prevalence of treatments across the target regions.
The Business Challenge
A leading conglomerate in healthcare was facing challenges creating a new launch plan for the treatment of cancer. The client wanted to develop a robust framework for launching new therapies across the target regions. In addition, the client further wanted to create a scalable market assessment model to create market models for a unique set of market definitions.
Our Research Methodology
To gain deep insights into the market’s potential, Infiniti’s team of market assessment experts carried out primary research to gain more information about the launch strategy. To gauge more information on the launch plan, the market assessment experts developed a robust market sizing framework to help the client make informed decisions. Also, with our help the client was able to design a launch strategy by keeping in mind the role of the key market segments.
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Our Solution Helped the Client
- Identify potential segments and quantify the size of each market by specific geographies
- Identify robust data sources for estimating market potential
- Develop market assessment model for each of the segments
- Segregate segments in terms of countries, growth potential, and key variables
Benefits of Our Integrated Approach
In a very short period, the client was able to:
- Create customized market models for unique set of market definitions.
- Gain recommendations to build launch plan for new therapy
- Determine the market size and positioning across geographies
- Gauge the market demand for upcoming therapies
A must-read market analysis case study for strategy experts and decision makers looking to assess the market landscape for the pharmaceutical industry.
