Market Assessment Study on Metal Casting Products

August 30, 2016
Business Challenge: A leading manufacturing firm wanted to understand the potential market opportunities for metal casting products in Latin America.
Situation
The client wanted to utilize emerging market opportunities across Brazil, Mexico, and Argentina for its metal casting products . It was looking for advisory services for developing effective marketing strategies.
Approach
We conducted a detailed market assessment including situation analysis, market sizing, and identification of high-potential growth segments in each region and obtained insights specific to their emerging requirements.
Impact
The client was able to gain insights on critical success factors to devise its market entry and go-to market strategies, and shortlist business partners and understand the best practices in partnership structuring.

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