Industry 4.0 might have been impossible without active sensors, but a major challenge for players in the industrial sector lies in the implementation of this technology.
Rapid innovations in sensor technology and its use in a wide variety of applications has presented an ocean of opportunities to various subsegments within the sensors market, which includes active sensors, passive sensors, fiber optic sensors, infrared sensors, ambient light and proximity sensors, and infrared sensors. With the availability of new market opportunities, companies also face several challenges
To be in a better position to predict where such technological innovations are headed, it is important for active sensors manufacturing companies to get a grasp of the industry challenges along with a sound knowledge of the role of active sensors in today’s world. Though the emerging market trends have changed the way businesses function, the industry in itself is constrained by several challenges which include – limited bandwidth availability and poor interoperability.
The Business Challenge
- The client: A leading manufacturer of active sensors
To maximize bottom-line results and remain competitive in an ever-evolving industrial and manufacturing landscape, a leading manufacturer of active sensors approached Infiniti to help them conduct an in-depth market intelligence assessment. The client wanted to leverage market intelligence for better results in sales leads prospecting. Also, the manufacturer of the active sensors wanted to gain detailed insights into the new high-potential market segments within the industrial sector.
How Can Our Market Intelligence Solutions Help Players in the Industrial Sector?
For any industry player, it is essential to assess the competitive environment within a specific product or service category. But, selecting the right organization to offer actionable market intelligence by assessing several growth factors such as sales, marketing, pricing, patents, acquisition strategies, and business strategies plays a key role in driving growth. Whether you are a player in the industrial sector or any other industry, what is important is to stay equipped with market intelligence to monitor and analyze the existing and potential market segments.
Summary of our market intelligence assessment
Client Journey
The solutions offered by Infiniti’s market intelligence experts helped the active sensors manufacturing firm to ensure effective prospect targeting. It offered a holistic view of the complementary market segments with high growth potential.
Furthermore, to help the client gauge the market potential, the market intelligence experts at Infiniti conducted a detailed market assessment to devise executable strategies and drive growth. The comprehensive approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the industrial sector.
Solution Benefits and the Business Impact
With the help of Infiniti’s market intelligence solutions, the manufacturer of the active sensors was in a better position to enhance sales through effective prospect targeting. They were also able to conduct an in-depth market assessment that helped in the identification of high potential market segments.
The Future
The rapid pace of technological innovations means that the future will witness as many opportunities as there as challenges to your business’ growth. This makes it a necessity for companies to stay ahead of the global competition by implementing enhanced growth strategies with the help of ‘intelligence’ based solutions, such as Infiniti’s market intelligence solution. Our vast experience in conducting manufacturing and industrial sector research helps us to bring extensive experience from across the market, covering the full range of research types and settings.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the industrial sector
