Regardless of the ongoing attacks by policymakers on medical imaging and its impact on healthcare costs, healthcare players are positioned to take on new challenges to not just survive but to thrive in the new healthcare reform implementation era.
Rapid innovations in the healthcare industry have introduced newer challenges that need to be tackled by medical imaging companies. These challenges include increasing competition, reduction in reimbursements, and the growing need to enhance patient satisfaction.
Despite the growing business complexities, there is still a reasonable demand for medical imaging services due to the occurrence of several neurological and heart-related ailments. Therefore, players in the medical imaging segment have to devise new tactics to sell their services while the demand for other services decline and lower reimbursement threaten revenue. Infiniti’s expertise in the market intelligence can help organizations overcome such challenges by providing 
significant market insights to healthcare firms that possess limited internal market knowledge.
The Business Challenge
- The client: A leading medical imaging company
To capture growth opportunities in the emerging market segments, a leading medical imaging firm approached Infiniti to help them conduct an in-depth market intelligence assessment. The client wanted to leverage market intelligence to drive overall business value. Also, with the help of our unparalleled market intelligence solutions, the medical imaging client wanted to gain insights into the new high-potential markets and develop winning strategies to sustain the competitive pressure.
How Can Our Market Intelligence Solutions Help Medical Imaging Companies?
It is essential for any business establishment to evaluate the global competitive environment within a specific category. This is mainly because the dynamic nature of economic and demographic factors adversely impact growth in the healthcare industry. Infiniti’s market intelligence solutions enable healthcare industry players to quickly adapt to the changing market trends in order to address the demographic shifts and achieve business goals.
Our deep domain knowledge and marketing expertise also enable firms to develop strategic product positioning and marketing strategies to gain a competitive edge. Moreover, our market experts have spent years working with clients from the healthcare industry and have dealt with a wide array of market scenarios and methodologies, which makes it easier for us to assist your company to capitalize on invaluable market data and reap utmost benefits.
Summary of our market intelligence assessment
Client’s Journey
Infiniti’s market intelligence experts offered detailed market insights that helped the medical imaging client to devise go-to-market strategies to enhance their presence in new high potential market segments. Our solutions also offered a holistic view of the complementary market segments in the emerging countries.
Furthermore, to help the client drive business value, the market intelligence experts at Infiniti conducted a detailed market assessment to devise executable strategies and drive value. The comprehensive approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the healthcare industry.
Solution Benefits and the Business Impact
The market intelligence solutions offered by Infiniti’s market experts assisted the medical imaging company to develop precise strategies to drive value by enhancing their market presence. The client also gained in-depth market insights that helped them capitalize on high potential market segments.
The Future
Owing to the dynamic nature of market trends and the rapid pace of technological innovations, players in the medical imaging sector are poised to witness newer challenges in the future. This necessitates the need to stay ahead of the curve by employing enhanced growth strategies with the help of ‘intelligence’ based solutions, such as Infiniti’s market intelligence solution. Our expertise in market research helps us to collect relevant market data, covering the full range of research types and settings.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the healthcare industry.
