Business Challenge
A leading supplier of rare earth metals wanted to assess demand for its products in the healthcare industry, revise its strategies, and achieve an increase in revenue.
Situation
The client wanted to assess the demand for its products within the healthcare industry and understand the sub-segments where it can sell its products to maximize revenue.
Approach
We conducted primary and secondary research to assessed the market opportunity at an overall industry and sub-segment levels. We also assessed key criteria such as profitability and supply-demand scenario.
Impact
The client used our market insights to realign the sales force to aggressively target the most profitable segments. They were also able to determine a new set of potential customers within the healthcare industry.v
