Business Challenge: A leading metals manufacturer wanted to understand the potential for its aluminum products and the competitive landscape in the European market.
Situation
The client wanted to gain insights on the market potential for its aluminum products and top market players in the Aluminum market across 10 countries in Europe.
Approach
We conducted a detailed market assessment including situation analysis, market size, market structure and identified high potential growth segments for each country.
Impact
The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They also got an understanding of the offerings and strengths of key competitors.
The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They also got an understanding of the offerings and strengths of key competitors.
