Business Challenge: A leading company in the chemical industry wanted to understand the potential for its products and the competitive landscape in the European market.
Situation
The client wanted to gain insights on the market potential and top market players in the Calcium Carbonate market across 10 countries in Europe.
Approach
We conducted a detailed market assessment including situation analysis, market size, market structure and identified high potential growth segments for each country. We also conducted analysis of potential end-user segments and obtained insights specific to their emerging requirement
Impact
The company in the chemical industry was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They were also able to gain an understanding of the offerings and strengths of key competitors, to make effective plans to achieve sizeable market share.
