Business Challenge
A leading vendor for professional commercial two-way radio (PCR) was looking for market intelligence services to assess the key market dynamics and trends across all major verticals and states, and also understand the market shares of major brands operating in the PCR market segment within Australia and New Zealand. The primary objective of the proposed engagement was to assess the business structure of five major players within this market space. The outcome of this study helped the client team to develop an effective strategy for the target market (Australia and New Zealand)
Outcome
Our scrupulous process of obtaining and validating robust market intelligence information consisted of in-depth telephone interviews, followed by data analysis and insight development. With the help of our effective market intelligence solutions, the client was able to gain an understanding of the overall business size, competitive landscape, and business opportunity of the PCR market in Australia and New Zealand.
Our Approach
Our approach involved carrying out an in-depth secondary research, comprising of proprietary and other open secondary sources like paid industry databases, annual reports, media platforms, news aggregators, industry forums, and company presentations. This helped to develop fundamental market hypotheses and also identify stakeholders for primary research.
A comprehensive primary research was also carried out to gather market and competitive information and develop actionable insights for the client. This comprised of in-depth interviews and discussions with industry experts, business executives, and market stakeholders to understand the market dynamics unique to the market in Australia and New Zealand.
A must-read case study for all procurement and supply chain professionals looking to drive higher value from the use of PCR across various markets.
