In the current healthcare landscape, growing health literacy is motivating the patients to seek medical information to make accurate and informed healthcare decisions. Also, with the growing concern for innovations in healthcare, it makes good sense for the healthcare organizations to remain abreast of the changes in the technological space. To realign their operations and make prompt delivery of timely healthcare services to the patients, healthcare providers in the medical imaging space are facing the need for a customer intelligence solution. In the medical imaging space, customer intelligence helps companies gain real-time information on customers’ preferences and tap opportunities to create short-term financial impact. With the aid of customer intelligence, renowned medical imaging companies can address concerns of the customers and make effective and intelligent business decisions.
To gather relevant insights into the customer buying patterns, organizations in the medical imaging space are approaching companies like Infiniti. With expertise in offering a variety of services, Infiniti’s customer intelligence solution assists the patients to get timely and accurate insights on their diagnostic and treatment patterns and effectively respond to the treatments. Also, companies in the healthcare industry can acquire new customers and retain the existing customers.
The Business Challenge
A renowned medical imaging devices manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments profiling the potential customers in the Latin American region. The client wanted to gain relevant insights into the customer buying patterns and tailor products and services based on customers’ usage patterns. With the aid of customer intelligence, the medical imaging client wanted to shift from the conventional product-focused business model to a more customer-centric enterprise.
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Our Approach
To better understand the customer’s motivation and buying preferences, Infiniti’s customer intelligence experts carried out an extensive qualitative and quantitative research with leading stakeholders in the medical imaging space. Also, to understand specific geographies and analyze the customer’s spending habits, the customer intelligence experts at Infiniti compiled information across a wide array of proprietary sources such as paid industry databases, company presentations, industry forums, and media platforms.
Benefits of the Customer Intelligence Solution:
- Proactively identified risks and opportunities with the customer base
- Assessed the health of customer relationship in the short and the long run
- Profiled the potential customers and determined the customers who are at the risk of defection
- Understood the product preference in terms of the key attributes
- Gained recommendations on the next best actions to acquire, grow and retain customers
Benefits of Our Integrated Approach
The customer intelligence solution helped the medical imaging client understand the buying behavior of customers and generate better ROI from their marketing campaigns. Moreover, the engagement offered by Infiniti also helped the client create an accurate and effective marketing program for the medical imaging firm and tailor the resources based on preferences. With the help of this engagement, the medical imaging client was further able to analyze the customers’ data and devise effective strategies to reduce customer churn and launch products in the Latin American market.
