Online Education Market Overview
The global online education market has been witnessing a huge growth over these years and is expected to do so in the coming years owing to smartphone penetration and increasing government initiatives to develop digital education infrastructure. Besides, growing adoption of cloud-based solutions coupled with huge investments by major market players towards enhancing the security and reliability of cloud-based education platforms are spurring the growth of the online education market. On the contrary, marketing of online education is becoming highly challenging as students are having high and very specific expectations. As such, online education marketers are in the need to adopt a sound marketing strategy to efficiently market their online courses and increase reach to potential enrollments.
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Business Challenge
The client, an online education company offering in-person language courses, based out of San Francisco, invested into printed brochures and offline marketing initiatives. However, offline marketing initiatives did not help the client to effectively market their online courses and reach the right set of customers. As a result, the online education company encountered a huge loss in its marketing budget. To curtail the losses incurred in their marketing budget, they wanted to devise a sound marketing strategy. They chose to partner with Infiniti Research to leverage their expertise offering in market intelligence solution.
By partnering with Infiniti Research, the client also wanted to:
- Understand
students’ needs and craft personalized marketing messages for them - Monitor
online education companies offering similar courses and differentiate
offerings. The client also wanted to develop a unique value proposition - Integrate
highly targeted online and offline tactics to engage with their students - Validate
the demand for their course in the target market - Identify
initiatives to enhance student-teacher interaction - Improve
online conversion and increase enrollment
Major online education companies continue to lag when it comes to communicating about the courses that they offer. Are you facing similar challenges? If yes, our market intelligence experts can help you to reach out to your target customers with the right initiatives. Contact us here.
Our Integrated Approach
To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted market intelligence engagement. The steps involved were:
Step 1: Preparing a robust discussion guide in consultation with the client
Step 2: Discovering profitable opportunities, brainstorming key issues, and strategizing initiatives
Step 3: Outlining ideal user workflow, discussing technology, and mapping the solution
Step 4: Designing and testing theories with influencers and experts
The experts conducted a complete audit of the client’s website and related social media footprints, reviewing site architecture, analytics configuration, SEO rankings, content, and competitive positioning. The engagement also involved conducting a customer intelligence engagement to understand students’ needs and demands regarding online learning courses. Also, by conducting competitive intelligence engagement, the experts monitored the client’s key competitors marketing strategies and initiatives. Besides, the experts selected smaller representative audiences and conducted demo campaigns across all the channels. By efficiently gauging the results, they helped the client to focus on creating campaigns that delivered the desired impact.
Results Obtained
By partnering with Infiniti Research, the online education market client was able to create targeted campaigns that led to a 35% increase in organic traffic in six months. Also, the company noted a significant increase in organic conversion and enrollment. Besides, the experts at Infiniti Research helped the client to determine the most relevant and cost-effective means for reaching their target customers.
The client was also able to integrate highly targeted online and offline tactics to efficiently engage with their students. To address the challenge of student-teacher interaction, the experts recommended the client to offer an experience that combines traditional and online learning into a live-streamed “virtual classroom” environment. The experts also helped the client in identifying the right business partners to support them in this initiative.
Within six months of leveraging our market intelligence engagement, the online education industry client was able to curtail losses in their marketing budgets and increase student enrollment by 37%.
Want to know how our services can help companies in the online education market strategize their marketing initiatives and achieve huge ROI? Request more info and our experts will get in touch with you with relevant insights.
