Perhaps the most important challenge faced by oral care products manufacturers is acquiring new customers. This outdoes the common thought that new customers lead to growth in business, which, ultimately, is a good thing. A strong business growth is only a fraction of this issue. What is really at stake here is acquiring new customers within an overwhelmingly competitive market. Additionally, with all these realities, oral products manufacturers believe finding and procuring new customers is something they can easily do with little effort. Regrettably, this can be one of the most difficult and frustrating tasks of growing a practice.
Business Issues
- The client: A leading oral care products manufacturer
An American multinational consumer goods corporation headquartered in Ohio, United States approached Infiniti to conduct a market opportunity assessment. The oral care products manufacturer was facing predicaments in profiling the competitors and reaching out to the potential market segments. The client also wanted to devise actionable strategies that would help them pursue new product spaces; thereby, expanding into new market segments. As a result, the client wanted to seek ways to understand the competitive landscape and carry out a robust SWOT analysis to improve their growth trajectory.
How Can Market Opportunity Engagement Help Oral Care Products Manufacturers?
Market opportunity solutions provide a holistic interpretation of the market in terms of the opportunities and risks and help organizations stay relevant in the competition. These solutions also help oral care products manufacturers in identifying new targets, realizing the competitive advantages, decision making, and help discover unmet customer needs. Furthermore, Infiniti’s market opportunity solutions deliver valuable insights in terms of the competitors, market sizing, growth projections, and barriers to entry.
Summary of our market opportunity solution
Client Journey
The market opportunity solution experts at Infiniti Research followed a sophisticated assessment method, which involved considering various factors like customer requirements, technological advancements, geographical target regions, and future enhancement possibilities in the oral care products market. To further understand customer requirements, the experts compiled information across a wide array of proprietary sources.
The Solution Benefits and the Business Impact
Infiniti’s market opportunity solution helped the oral care products manufacturer identify opportunities to capture more value while adequately managing their market investments. The manufacturer also unraveled enterprise demand and competitive maneuverings and expanded its product offerings across niche market segments. Furthermore, the client devised better strategies to address the future needs of the customers in the health care products market.
The Future of Oral Care
Managing customer attitudes has been one of the constant challenges faced by oral care products manufactures. As a result, oral care products manufacturers are trying to bring about positive experiences and change customer opinions by actively communicating with them and giving detailed information about the products and its benefits. Additionally, aesthetics and value for money oral care products are expected to become even more of a focal point for customers in the coming years.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the health care space.
